We Make Videos People Feel
Video isn’t content to scroll past. It’s expression, connection and a reason to act.
Emotivo Productions was founded on a simple belief: the most powerful videos aren’t just seen, they’re felt. They hold your attention, sound on, and stay with you after they end. From the beginning, our work has been rooted in authentic storytelling, thoughtful visuals, and a deep respect for the people and stories in front of our lens.
Over the years, we’ve had the privilege of working with business owners, nonprofit leaders, families, and real estate professionals, each with a story worth telling in a meaningful way. Today, our focus is clear and intentional: we create promotional documentaries for businesses, video mission statements for nonprofits, legacy films for families, and real estate media, each one personal, connective, human and raw.
Whether we’re helping a business show why it exists, giving a nonprofit’s mission a human face, preserving a family’s history, or showcasing a beautiful space, our goal is always the same: work that people feel, and that moves them to act.
Juan Luis Lopez Fons
Juan Luis was born in Mexico City and spent his childhood and early twenties in Mexico, before moving to the U.S. in the mid-2000s to study filmmaking at the New York Film Academy in NYC. After graduating from the academy’s program in 2005, Juan Luis worked on shorts, small independent movies, foreign films, big Hollywood pictures and documentaries.
In 2014, Juan Luis created an anthology of shorts about artists in the Capital Region called “Albany My Albany.” The series, which showcased established and up-and-coming local artists, served as the inspiration for what would then turn into Emotivo Productions, which Juan Luis founded later that year.
“I create promotional documentaries for businesses and nonprofits with feeling at the base of it.” – Juan Luis
Personal. Connective. Human. Raw.
We specialize in four kinds of video, each one built around feeling, connection and a reason to act.
Business Videos
Promotional documentaries, not ads: brand films, founder stories and testimonials about the real people behind your business, told in their own words.
Nonprofit Videos
Video mission statements, impact stories and gala films that let the people you serve speak for themselves and move supporters to act.
Legacy Videos
Life stories, family histories and personal journeys told in the person’s own voice, in personal documentaries your family will feel for generations.
Real Estate & Property Media
We produce cinematic walkthroughs and professional photography that highlight spaces with elegance, warmth, and visual impact.
