Emotivo Productions loved producing this video for the Albany branch of Fred Astaire Dance Studio, located in Latham, N.Y. For more information on the studio, see their website at https://www.fredastaire.com/albany/.

Emotivo’s founder, Juan Luis Lopez Fons, is a Mexican-American filmmaker who develops personal, engaging and emotional video content for individuals and businesses.

Working with businesses, Juan Luis specializes in what he calls “human marketing” — content that highlights the people behind the product or service they sell. This style of marketing builds trust between the businesses’ prospective clients and the business owners, helping foster a connection and a feeling of familiarity.